Clusta works on social networking brief for Barclays

Barclays has tasked digital group Clusta with creating a closed social network for the managers of its Barclays Spaces for Sports programme.

Barclays Spaces for Sports is a £30m community sports initiative that looks to create sporting facilities in disadvantaged UK communities.

Appointed in May by Barclays marketing agency Sidekick Studios, the consultancy was asked to use the social networking site Ning.

Through the Ning page, which is being designed and skinned by Clusta, 200 sports sites will be united, allowing managers from different areas to keep in contact.
Each person will have their own log-in page, where user-generated news feeds will allow managers to monitor the progress of their own and other sports programmes. A ‘health-check’ questionnaire will aggregate survey data and display results in real time, allowing project managers to identify areas for improvement, benchmark their performance and learn about the other clubs.

Monthly polls will allow users to vote and maintain awareness around topical issues.

Ning functionality is similar to other social networking sites, allowing users to upload photographs and videos of their community projects, set up personal blogs and communicate on message boards and forums.

Stephen Forster-Brass, senior programmer at Clusta, says that technical expertise is needed to create a Ning site with this kind of functionality. ‘There’s the survey, the questionnaire, the polls, the back-end stuff and the templating to think about,’ he explains, adding, ‘They can also export utilities to be used in Excel.’

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