Deadline Creative has designed a new identity for London Week of Peace, ahead of plans to extend the programme nationally.
Deadline was appointed without a pitch last August to work on marketing materials. It then designed a new identity for LWOP, completing this first phase of the work for free.
The consultancy is now working on a website for LWOP, for which it is being paid a nominal fee of £1000. ‘The organisation has struggled with having a successful online identity that makes people realise exactly what it does and what it is,’ says Deadline founder Jason Measures.
‘The previous logo traps the organisation in the 1970s, so it is desperately in need of a new look.’
LWOP executive assistant Christine Aré explains, ‘We want a funkier, more colourful website that will attract young people and appeal to our broad user base.’
LWOP launched in Haringey in 2001 as a response to local community safety concerns and has since extended its reach to other cities including Manchester and Newcastle.
The new LWOP identity is to launch later this summer, while the website is scheduled to go live on 1 August.
Deadline may go on to create a new national umbrella brand, Week of Peace, under which various geographical sub-brands will fall.
LWOP will take place on 20-27 September.