Forster rebrands Grandparents Plus

Forster has created a new identity for charity Grandparents Plus, which champions the role of grandparents and the extended family in children’s lives.

The consultancy was appointed on a pro bono basis in March, and was briefed to update the identity to make it more modern, raise the organisation’s profile and better reflect its position. Sam Smethers, chief executive at Grandparents Plus, had worked with Forsters when the consultancy rebranded charity Gingerbread.

The previous brand had been in use since the charity’s inception in 2001.

Amy Meadows, project director at Forster, says, ‘We needed to create a look and feel for Grandparents Plus that reflected the close links between family members and the importance of grandparents in this picture.

‘The new brand presents a friendlier and more welcoming look for the organisation, while also reflecting its serious campaigning focus.’

Smethers says, ‘The work was very much abou refreshing the brand identity, we didn’t want to change the name for example.’

The new identity will begin to roll out next month, when it is scheduled to be used on the charity’s website.

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  • Aubrey Kurlansky November 30, -0001 at 12:00 am

    Ouch! is that a page off the doodle sketchbook?

  • Rachel Toy November 30, -0001 at 12:00 am

    I am not sure about this, it looks v amateurish for a large agency to come up with. It looks like they have just scanned in their initial sketch ideas!

  • michael wilson November 30, -0001 at 12:00 am

    I really don’t think this reflects ‘serious campaigning focus’. It’s friendlier than the old logo though. Looking forward to seeing how it’s rolled out.

  • Rosie Osborne November 30, -0001 at 12:00 am

    Nicely done – connected and inclusive identity that looks good enough to cuddle.

  • Tom Smith November 30, -0001 at 12:00 am

    Its a shame that this has been brought into the public domain without being shown in context of everything else that will have been created alongside. On its own……….its a bit of a sitting duck.

  • Tom Smith November 30, -0001 at 12:00 am

    Its a shame that this has been brought into the public domain without being shown in the context of everything else that will have been created too. On its own…………..its a bit of a sitting duck.

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