Guilar was made redundant when FutureBrand culled its team in a move which saw managing director Jasmine Montgomery and managing creative partner Tina Prior also leave the London office.
Montgomery has since worked on the branding and marketing of the book A Taste for Green Tangerines, which topped the bestseller list in London bookshop Foyles for a week in April.
Head of strategy is a new role at Siegel & Gale which will see Guilar work on brand strategy projects across Europe.
Siegel & Gale managing director Fred Burt says he has been ‘trying to fill the role for a while, looking for someone of experience’. Previously there were two senior strategists heading up strategy.
Guilar will now be ‘running the strategic team and leading larger client engagements’, according to Burt.
Burt says the appointment is not a strategic shift, but a ‘commitment to being a strategic-led brand consultancy’. ‘Our clients are looking for solutions that deliver on business value and not just design,’ he adds.
The appointment follows the arrival at Siegel & Gale of Burt, who moved from Interbrand, and senior strategist Rachel Colley, who left Wolff Olins, in the past 12 months.