Broadcast graphics specialist Kemistry has produced a logo, six idents, an on-screen presentation system and live sports graphics for the channel, intended to suggest movement.
The on-screen graphics depict a bird’s-eye view of a football pitch, and will show famous goals from football history.
The portfolio of goals includes Diego Maradona’s second goal in the Argentina-England game in the 1986 Mexico World Cup and Gheorghe Hagi’s 1994 US World Cup Romania-Colombia game. One ident depicts Ferenc Puskas’ goal for Hungary, which led to the team beating England 6-3 in 1953.
Digisport president Alex Oprea describes the new branding as having ‘real stand-out’ among sports channels.
Kemistry also consulted on set design for the channel.
Digisport launches in Hungary in July and in Romania in August.