Kemistry brands European football channel
Kemistry has designed the branding for a new Eastern European sports channel called Digisport, which will broadcast top-league football from across Europe.
Broadcast graphics specialist Kemistry has produced a logo, six idents, an on-screen presentation system and live sports graphics for the channel, intended to suggest movement.
The on-screen graphics depict a bird’s-eye view of a football pitch, and will show famous goals from football history.
The portfolio of goals includes Diego Maradona’s second goal in the Argentina-England game in the 1986 Mexico World Cup and Gheorghe Hagi’s 1994 US World Cup Romania-Colombia game. One ident depicts Ferenc Puskas’ goal for Hungary, which led to the team beating England 6-3 in 1953.
Digisport president Alex Oprea describes the new branding as having ‘real stand-out’ among sports channels.
Kemistry also consulted on set design for the channel.
Digisport launches in Hungary in July and in Romania in August.
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Well, DigiSport launched at the same time in Romania and Hungary: 23rd of July 🙂
The channel will broadcast a lot of European Football Leagues, including England, Spain, Germany and Romania; the ATP World Tour [about 10 tournaments]; NBA and others.