Moving Brands to rebrand Nesta programme

Moving Brands has won a competitive strategic and creative pitch to brand the National Endowment for Science, Technology and the Arts’ corporate open innovation work.

The consultancy has been briefed to create a brand narrative, identity and communications plan for the work.

MB project manager Ying Miller says the consultancy is ‘starting on the look and feel of the brand design’ and is ‘working with Nesta to develop a communications plan’.

Nesta is an independent body which promotes innovation, invests in early-stage companies and lobbies to inform and change policy.

Case studies of innovation projects are to be presented as part of the work, to demonstrate what Nesta does.

Work is expected to begin rolling out by August.