The consultancy first pitched in September 2008, losing to the other group, which began work on the project but ‘didn’t get on well’, according to Rachel Titman, operations director at Nameless.
In March, Nameless was called back, given the brief and asked to ‘restructure the masses of content on the existing site’. Functionality will also be addressed and new components added.
Results, tickets and travel information will still be accommodated on the redesigned site, in addition to new features including searchable player and club profiles, news updates and feeds, rich media content and in-depth statistics.
The consultancy is aiming for a more professional-looking and less cluttered website ready to launch later this summer, which will be easier for the RFU to manage and for users to navigate.