Oculus creates ‘child-friendly MP’ to educate children about Parliament

The Houses of Parliament has appointed Oculus to create a series of publications to teach school children about their inner workings.

Reading-based consultancy Oculus is to design and write four teaching aids aimed at 7- to 18-year olds. UK Parliament’s Education Service briefed the consultancy to help explain how Parliament’s two chambers work.

Oculus won a competitive creative tender to secure the contract. ‘We had to submit design concepts for four educational key stages, each requiring a very different look and feel,’ says account manager Linda Bloor.

The Key Stage One booklet will feature a cartoon ‘child-friendly MP’ character to guide young readers through its 16 pages, according to Bloor.

Key Stage Two will also be heavily illustrated, potentially featuring a Big Ben character who can oversee the interior of the Houses of Parliament.

The Key Stage Three publication will depict a diary-style, child’s-eye view of a day out at the Houses of Parliament, while Key Stage Four will either take the form of a magazine or a tabloid newspaper.

The final, Key Stage Five publication, will probably emulate coffee-table magazines, ‘being quite highbrow, and encouraging its young readers to become involved in politics or even to become an MP themselves’, says Bloor.

The booklets will be published by the start of next year.

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