Pearlfisher was appointed by the group, which runs several hotels including Cowley Manor in the Cotswolds, and L’Hotel and Le Restaurant in Paris, following a strategic pitch at the beginning of last year.
The work was carried out by creative director Natalie Chung and designer Sarah Butler.
The Green & Spring collection is a new bath and body range of handmade products inspired by the English countryside, and Pearfisher aimed to bring this sentiment through with the branding and packaging.
Each product, within three ranges, is characterised by an individual British bird and segmented by individual colour palettes. The ‘Indulging’ products use reds, pinks and oranges, ‘Relaxing’ products focus on purples and greys, while the ‘Revitalising’ range uses yellows and greens.
Jessica Frankopan, owner of A Curious Group of Hotels, says, ‘We were really excited to work with Pearlfisher and it totally delivered on our brief in an original and innovative way.
‘We are delighted with the end result and think that our Green & Spring products look fantastic.’
The range is being launched this month online and at Liberty’s London store.