Sagittarius creates disaster response website

Kent-based Sagittarius Marketing has created a website for the Red Cross to help European Union countries respond to emergencies and disasters.

The consultancy was appointed following a pitch just over two months ago, replacing another group that had already started work on the project, according to Paul Stephen, director at Sagittarius Marketing.

The website, http://www.informedprepared.eu, is part of the Informed Prepared Together project, led by the Red Cross European Union Office.

The multilingual site, which is set to launch on 8 July, will allow countries to pool resources, and offer advice to each other to help them deal with incidents such as flooding, volcanic eruptions, terrorist attacks and radiation leaks.

Stephen says the original consultancy had failed to respond well to the complex nature of the project, which needed to deal with a huge amount of pan-European information collated over the past two years.

The website provides each country with its own page, outlining its national civil protection measures, which can be used as an information source for governments and individual citizens alike.

Stephen says, ‘It is important that the website is kept up-to-date post-launch, so we have tried to make it as user-generated as possible.’

Nick Towers, Sagittarius Marketing’s director of digital, says, ‘The website offers practical and useful product and communication tools for individuals, organisations and governments, and allows information and advice to be disseminated quickly and efficiently. Visitors can also download information giving them advice on how to prepare for and what to do in the event of, for example, an earthquake.

‘This website will be particularly valuable to some of the newer EU member states, where this kind of helpful information and advice is less readily available.’

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