This follows a Start Thinking Soldier Campaign by digital consultancy Publicis Modem – which the newly appointed group will work alongside on future projects.
The Central Office of Information will be managing the appointment process on behalf of the British Army Recruiting Group.
The Army Recruitment Marketing Strategy aims to raise awareness of Army careers and encourage young people to sign up.
A group of unnamed consultancies have already been invited to pitch and briefed to propose a ‘full digital technical service’ that can be rolled out over three years.
The appointed group will be asked to create both regional and national campaigns.
‘Digital communications have become a key component of The Army’s recruiting strategy,’ says Michael Smith, deputy director of interactive services at COI.