The Brand Union launches branding MA with Goldsmiths

The Brand Union and Goldsmiths, University of London, are set to launch an international master’s degree in brand development.

The course, which will have an intake of around 15 students, will launch at the beginning of the next academic year.

It will look at contemporary branding and communications methodologies and their social, economic and political contexts. Key themes will include intellectual property rights, the changing media environment, globalisation and the impact of digital communications.

The course is an initiative led by James Curran, professor of communications and director of the Goldsmiths Leverhulme Media Research Centre, and Crispin Jameson, worldwide chief strategy officer of The Brand Union. The course tutor will be Dr Liz Moor.

Simon Bolton, worldwide chief executive officer of The Brand Union, says, ‘We were keen to link the commercial side of branding to the academic world, and we found Goldsmiths was very interested in this.

‘One of the aspects we are hoping to develop with this relationship will be research.’

Craig Fabian, head of knowledge at The Brand Union, says, ‘The central point of the course will be to look at the changing role of branding. The most important change in the branding world in the past 15 years has been the application of brands to all sorts of organisations, not just shareholder plcs.

‘The core of any research will be to explore the widening definition of brand value. We want the research to be at the centre of the public agenda.’

Bolton adds, ‘We hope it becomes a platform for repeating this programme in other parts of the world.’ He adds that Goldsmiths has a relationship with the Xinghua University in Beijing, China and also with MIT in the US.

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  • Tobi Laniyan November 30, -0001 at 12:00 am

    This is great LCC, Brunel and Nottingham trent are the only universitys in the Country to do an MA in Brand Identity design.

    Will be applying for this maybe after I get some experience first.

    Well done to the Brand Union

  • Shaun MYLES November 30, -0001 at 12:00 am

    Its great there new MA courses concerning the subject of brand and branding. Each has its bent, with quite different content i.e some focus on practical design, cultural…..
    Bath Spa & Uni of the Arts (Surrey) also offer course. However, Brunel the first to offer this type of course, has a very broad focus.

  • Shaun MYLES November 30, -0001 at 12:00 am

    Bath Spa & Uni of the Arts (Surrey) also offer course. However, Brunel the first to offer this type of course, has a very broad focus.

  • Sarah November 30, -0001 at 12:00 am

    Excellent news can the course be taken on line for us folks here in Australia? Or maybe chat to the Australian Federation Of Advertising AFA I’m sure they would be interested.

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