The Changing Spaces project stems from former Communities Secretary Hazel Blears’ announcement that the Government would provide up to £3m in funding to temporarily convert empty high street shops into social enterprises, art displays or learning centres, in a bid to combat the decline of the high street.
Alun Shooter, partner at The District, says the consultancy was appointed directly to the work about a month ago, through a contact at the council.
He says The District was tasked to create an identity that suggested energy, but was flexible enough to appeal to a number of stakeholders and to be used in a variety of windows across the city with different artistic backdrops.
Shooter says, ‘The primary application will be on windows, which will differ across the city. A slash device in the identity can be used flexibly in fluid spaces.’
The identity will initially be used on about 15-20 windows across the city, from 6 July. It will also be used on a website and literature currently being developed by The District.