Vitamin launches polka-dot urban gnomes

Product design group Vitamin has created a set of urban gnomes for the Hayward Gallery’s summer exhibition Walking in My Mind, which opens today.


The limited-edition bone china gnome features polka dots based on Japanese artist Yayoi Kasuma’s Dots Obsession piece for the show, which is a large mirrored corridor filled with red spotty balloons.

The consultancy has created more than 100 of the identical polka-dot gnomes, which will be scattered around the gallery on London’s South Bank, and will also be on sale in the Hayward’s shop.

Vitamin co-founder Chris Vernall says, ‘Our gnomes have become an iconic canvas for a wide range of graphical styles and with the urban gnome we have attempted to encapsulate the dynamic, imaginative and immersive nature of this show’s installation art.’

The Walking in My Mind exhibition invites ten international artists to show works that explore how the workings of the mind can be represented in three-dimensional space.

Along with Kasuma’s Dots Obsession piece, Turner Prize-winner Keith Tyson is showing a new series of Studio Wall Drawings, including a gigantic composite image of a brain, while Charles Avery is presenting new drawings and sculptures as part of his ongoing The Islanders project.

The exhibition runs until 6 September.

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