A tournament of two halves

Not all creative folk in South Africa have been intimidated by the stringent rules laid down by Fifa about the use of words and images relating to the football World Cup.

Take graphic designer Bradley Kirshenbaum, the Johannesburg-based creator of the Love Jozi T-shirt and accessories brand.  Neatly side-stepping the issue in a way Portugal’s superstar Ronaldo would be proud of, he decided to look forward to the next tournament, to be held in Brazil in 2014.

The motif on the La Lihna Cityboy range of shirts bears a passing resemblance to the Joburg skyline that characterises the original Love Jozi brand. But closer inspection reveals references to iconic Brazilian icons. The Potuguese name is a bit of a giveaway too.

We wonder what Gaby de Abreu, designer of the official 2010 Fifa World Cup logo thinks of them as Portugal makes its World Cup debut today. South African by birth, he  nonetheless shares a Portuguese heritage with Ronaldo – both are from families on the island of Madeira. But as a self-confessed Liverpool supporter maybe de Abreu fancies England over Portugal – as a close second to the beloved Bafana Bafana, of course.

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  • Morgan November 30, -0001 at 12:00 am

    Absolutely LOVE it. Love Jozi strike gold. Supporting soccer with class. Amor Love Jozi, AMOR!

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