The interactive exhibit will bring together the five zones of the gallery, called Atmosphere: Exploring Climate Science, and control the surface, atmosphere and feeling of the central space, says All of Us senior project manager Debra Scacco. ’There will be a game element and space for several players.
We’re trying to encourage [a] friendly, competitive spirit,’ Scacco adds. All of Us will be working closely with Nick Bell Design, which was appointed to create graphics for the Casson Mann-designed exhibition space in September 2009, following a four-way creativeled pitch with Casson Mann.
The immersive graphics will be projected on to the floor and will respond to choices visitors make on the gallery’s interactives, which will be designed by GR/DD and Spiral. New media consultancies Clay, Seeper, HMC Two Four and Atacama have also been appointed to develop exhibits.
Nick Bell Design creative director Nick Bell says, ’There’s plenty of debate about climate change and the arguments are changing all the time. We were briefed to create graphics that could be updated as the issues develop.’
The graphics will be heavily typographical in an impartial sans serif font and will have ’friendly authority’, says Bell. Some of the multi-projector graphics will be visible from the ground floor of the Wellcome Wing, acting as a ’signature’ for the new gallery, says Science Museum head of creative direction Tim Molloy.
’We want to create something that people will remember, that they can take away and use to prompt their imagination,’ Molloy adds.