Army of Design works on Vice Style website

Consultancy Army of Design has worked on the Vice Style fashion website, for Vice Media Group.

The site, at www.vicestyle.com, is currently in beta mode, and launches fully on Thursday.

Vice says the site will global fashion shoots, news and features from 30 different countries. It describes the site’s tone as ‘hedonistic, clever, tough, fun and authentic’.

Contributors will include fashion designer Karl Lagerfeld, actor Chloë Sevigny, and Florence & the Machine stylist Aldene Johnson.

Daryoush Haj-Najafi, Vice Style editor, says, ‘There’s already a universe of media where the fashion industry talks to itself, but vicestyle.com brings fashion’s brightest and best to one of the most wide-ranging, curious and adaptable readerships on the planet.’

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