The London office is headed by new executive director Duncan Daines, formerly head of strategy at Start Creative.
Brash Brands was appointed as brand guardian for Logica last year, and the new office will focus on digital and communications projects for the business and technology service company.
Daines says, ‘This may seem a curious time to enter the market, [but] we see good growth potential in London and Europe, particularly as the business interests of our Middle Eastern client base expand.’
The consultancy has also opened offices in Shanghai and Singapore. John Brash, founder and chief executive of Brash Brands, says, ‘We have been working with Logica for just over a year now and this seemed like a natural move. Our intention is to grow the London, Shanghai and Singapore offices organically and in line with demand from new and existing clients.’