The agency won in the direct and integrated categories with its Best Job in the World campaign for client Tourism Queensland.
The other Black Pencil winners were: TBWA/Hunt Lascaris Johannesburg, which won in the graphic design category for its Trillion Dollars flyer campaign (pictured) for the Zimbabwean newspaper; Diller Scofidio & Renfro, which won in the environmental design category for its work on the High Line in New York; and Apple, which bagged a Black Pencil for its website design.
Director Spike Jonze picked up the D&AD President’s Award. Jonze, who directed films including Being John Malkovich and Where the Wild Things Are, has been awarded six Yellow Pencils, for work including Weezer’s Buddy Holly video.
A total of 42 Yellow Pencils were awarded. Among the winners were architect Muma, which won in the environmental design category for the medieval and renaissance galleries in the Victoria & Albert Museum, and Elle UK, which won in the magazines category for its October 2009 Lily Allen edition.
Innocent won a Yellow Pencil in the writing for design category for its packaging, and Jim Naughton won for his photography for the Re Enactors book.
Among those nominated were Dorothy, for the Xmas Declarations campaign, Magpie Studio, for the Christmas Stamps Miniature Book, and Hat-Trick Design, for its Feed Your Mind stamps.
D&AD president Paul Brazier says, ‘And there we have it. Proof, if it were needed, that creativity shines in the face of global recession, and even political oppression. Over the past few years at D&AD, ever more ingenious creative work has been rewarded.’
He adds, ‘Maybe the rise of digital has had something to do with it. That showed us that you didn’t need to use traditional media to solve clients’ problems. And when a simple stamp on a useless bank note can make a statement for freedom of speech, and a Barrier Reef tourist destination can become the biggest story on the news, it really feels like times are changing.’