The Central St Martins College of Art and Design graduate tasked HMKM with communicating her passion for vintage glamour. The retail design consultancy has responded by creating a heart-shaped marque formed from Stone’s initials in a Gill Sans typeface.
HMKM claims that it took its branding cues from Savile Row tailors, in an attempt to position Susie Stone as the womenswear equivalent.
‘The mustard-and-white colour palette is acutely modern but with a retro-feel befitting the brand, being glamorous without the excess of gold,’ says the consultancy in a statement.
Stone’s first store in London’s Bermondsey features zones to reflect the customer journey and the process of creating a bespoke garment. The zones include welcome, consultation and studio areas, as well as fabric display and dress-style display areas. The furniture includes some of Stone’s mother’s vintage pieces.