The Cardiff Bay-based group was appointed last autumn without a pitch. Brand-owner Kealth Foods approached the consultancy directly after attending a seminar by Hoffi creative director Julian Sykes.
Kealth Foods briefed Hoffi to create a brand that would reflect its heritage as a manufacturer of specialist foods for the NHS.
‘The company was keen for us to visually communicate its background as well as honesty and integrity,’ says Hoffi creative director Carwyn Lloyd Jones.
He adds, ‘We kept away from bright colours and a cartoon style since Kealth Foods is aiming its baby food at parents who want really healthy, balanced meals for their babies.’
The range goes on shelf in 200 Sainsbury’s stores this week, when the website, www.trulyscrummyorganic.com, also launches.