With even the likes of Sir Martin Sorrell predicting a digital future, whatever shape the recession takes and however many dips we still face, you can’t turn your back on the way interaction is pushing into our lives. Even the football World Cup has been enhanced by the options open to home-viewers with the right kind of TV deal.
It’s not just about websites any more – and hasn’t been for a while. And as the magic word convergence gets real meaning, we’re seeing traditional creative categories converge. What’s an ad now and what is just a facet of a bigger branding exercise.
With this in mind we’ve broadened out the Design Week Awards to take in more digital categories. Commercial and information aspects of digital design are still there – aimed mainly at websites – as are TV, film and video graphics. But we’ve added in apps, games and installations for art shows, museums and other public places.
We know you’ve been doing the work for a bit, so why not celebrate it. Check out the criteria on awards.designweek.co.uk/dw/2011/.