Keepie-uppie challenge

Well, the big day is finally here! With red-and-white colours streaming up and down the country and landlords painting their pubs in a St George’s flag fashion, it seems (almost) everyone is championing the Fifa World Cup spirit – including creative consultancy Erasmus in partnership with D&AD’s New Blood.

Erasmus has opened up its doors (or should we say window) to Britain’s young creative talent to create a fitting football display to communicate the magic of ‘the wonderful World Cup’.

Erasmus'  World Cup window
Erasmus’ World Cup window

The brief was sent to D&AD’s New Blood in April to develop a winning World Cup concept for  Erasmus’ large window that faces Shoreditch High Street. The winning team’s – Leandra Carneiro and Emily Konstantinidis, both aspiring creatives – idea World Cup Win Dough is an alternative tournament that runs in parallel to the main World Cup event.

Leandra and Emily decided to offer £1000 to the person who can do keepie-uppies longer than anyone else, rather than blow the budget on production. A low-retro style idea, using old football memorabilia (sourced for free from charity shops), is shown in the window display as an alternative to the other sleek and contemporary digital ideas submitted. After all, ‘the beautiful game’ is about the ‘fun and football, not the technology’, explains Erasmus, who built the display this week (watch here) and unveiled it today.

Football sticker headshots
Football sticker headshots

So if you’re a football fanatic or just want some extra cash, why not get yourself down to Erasmus in Shoreditch. The window (playing field) will be open from 12-2pm weekdays and the top eight entrants will be invited back for the grand final at the end of the tournament.

World Cup Win Dough, Erasmus, 62 Shoreditch High Street,
E1, see

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  • Hoai-Nam Nguyen November 30, -0001 at 12:00 am

    Can i try as many times as i want to for the keepy uppy challenge?

    When is the final date for it and the finals date?

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