The consultancy was appointed in October 2009 following a pitch. Lambie-Nairn had initially approached Glorious in the summer of that year after reading press coverage about the brand.
The initial brief was to develop new branding for Glorious. After a second pitch, Lambie-Nairn was also appointed to design new packaging for the brand.
The branding and packaging has been designed to coincide with the launch of a new range of soups, skinny soups and pasta sauces this summer.
Lambie-Nairn says the new branding highlights the ‘A to Z of global flavours’ in the range. Each product label has been crafted with a bespoke letter of the alphabet – for example within the soup range, T is for Toulouse Sausage, and M is for Malaysian chicken.
Lisa Hill, executive client director for Lambie-Nairn, says, ‘It’s clear that Glorious has a wonderful range of products that taste great. We wanted to express this through the branding without being gimmicky.’
She adds, ‘The new pack design ensures the product is the hero while maintaining that its fresh simplicity stands out on-shelf and is easily expandable as the range grows.’