The clothing chain has 250 stores worldwide, mainly located in the UK and Ireland, but also in Europe, the Middle East and the Far East.
Landor was appointed at the beginning of June following a competitive three-way pitch. The brand evaluation project will entail assessing the target markets and current positioning in order to develop the future brand strategy, and will begin immediately.
River Island chief executive Ben Lewis says, ‘Landor demonstrated a thorough understanding of the River Island brand and is both creatively and strategically strong.’
Landor Associates European President Cheryl Giovannoni says, ‘We are thrilled to have the opportunity of working with River Island – an important British fashion retailer – to build on its success and help drive it to the next level.’