Nora is owned by Norwegian food business Stabburet, which is part of Scandinavian conglomerate Orkla Group.
The consultancy says the redesign was carried out to give Nora juices a closer affinity to other Nora products – which include smoothies, juice drinks and fruit-flavoured waters. It also aims to convey the three core values of Nora juices: naturalness, refreshment and taste.
Steve Irvine, creative director of LFH, says, ‘The new approach achieves the twin objectives of increased shelf standout plus enhanced differentiation between variants.’
The new design is set to roll out this month.