Pop-up specialist Ad-Hoc in cancer charity work

Consultancy New Future Graphic has launched an offshoot specialising in pop-up retail design and marketing called Ad-Hoc. The offshoot is poised to unveil its first project, for teenage cancer charity Trekstock.

Ad-Hoc has worked on window graphics for the pop-up, while interior design has been carried out by Trekstock.

The pop-up store (pictured) on Broadwick Street, London W1 will stock limited-edition t-shirts designed by ten bands, including Bloc Party, Foals, Little Boots, The Maccabees, Yeasayer, The Local Natives and Ellie Goulding.

The store will double as a street art gallery and feature bold, red window graphics launching Trekstock’s 10 000 Hearts campaigns.

The Trekstock 10 000 Hearts pop-up shop opens this Thursday and closes on 15 July.

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