The consultancy was awarded the work around three months ago after being invited to pitch, according to director Andrew Stevenson.
Tangent has created the festival’s ‘the world, in words’ strapline, and also designed an identity for the Unbound strand of the festival, which will involve a mix of readings, music and performance.
The festival takes place from 14-30 June and features hundreds of author events, debates and workshops. This year’s programme has been developed by new EIBF director Nick Barley, who was formerly director of The Lighthouse arts centre in Glasgow.
Stevenson says Barley has brought ‘quite a big change’ to this year’s festival. He adds, ‘The festival has grown beyond books – it now features performances and other elements. This is why we developed the [new] strapline.’
Tangent director David Whyte says, ‘The visual identity we developed had to reflect both the themes of the festival and its international standing, while also appealing to a varied audience.’
The consultancy will now work on other elements for the festival including the annual report, listings information, invitations and tickets, site maps and author handbooks.