After being invited to take part in an original ten-way credentials pitch conducted in July 2010, the two consultancies were brought together by the university to work on the project.
The finished design took the idea of studying at the University of Plymouth and developed it to studying ‘with’ the university, aiming at making the experience more personable and inclusive.
Buddy’s creative partner Mark Girvan says, ‘They had done quite a bit of work on brand values and how their current brand identity was perceived by all stakeholders.’
‘We came back with initial identity ideas and the application of these identities which were very loose to begin with, and then working on setting the brand values and working on bringing them to life,’ he adds.
The identity, which took 18 months to develop, is designed to be tailored to different audiences through the straightforward nature of the design.
Mark Paton, creative director at Here, says, ‘We based the identity on the qualities of the university and the proactive and interesting way that the university has in working in collaboration with its students.’
The identity is now live and is being used across print and online communications.