KVB works for Middle East entertainment group

KVB Design has created a retail concept for Middle East home entertainment company Archemedia ahead of a global roll-out.


The UK based consultancy, which says it only works overseas, was appointed in 2008 directly by the Dubai-based company.

Briefed to design a showroom for Egyptian capital Cairo, following some early scoping work at an existing premises, the consultancy says it was asked to consider the seamless integration of luxury living with high-end technology.

‘The idea is a two-floor store with hi-fi products downstairs, but upstairs a premium experience,’ says KVB managing director Kevin Beard.

Upstairs a cut-out ‘cookie cutter’ area sits in the centre of the floor, surrounded by a segmented concentric ring of home setting environments – all of which can be perceived from the central consultation area.

Audio-visual and automation systems have been integrated, including lighting, curtain and security control. Some displays include showers with televisions set into them.

Another store is set to open shortly in Riyadh, Saudi Arabia. As the global roll-out continues, Beard says the consultancy hopes to work with local designers to find more solutions for integrating Archemedia technology.

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