The new site, which launches this week, allows buyers to search for properties with, for example, waterfronts, swimming pools or equestrian facilities.
SAS was appointed to the work about a year ago following a pitch, according to Victoria Sugg, the consultancy’s head of new business.
SAS client partner Dean Parker says the aim of the site is to help Strutt & Parker stand out from its competitors and ‘make the complex simple’. Parker says SAS has aimed to bring the personality of the client to the forefront as well as showcase different parts of the business.
As well as the lifestyle search option, the site also allows each Strutt & Parker office to have its own dedicated page showing properties currently for sale and recently sold.
The site features a black background, which Strutt & Parker says ‘presents clients’ properties to best effect’.
SAS managing director Jeremy Sice says, ‘Strutt & Parker gave us a very exciting brief and we are pleased to have produced a memorable yet functionally practical site.’
Andy Martin, senior partner at Strutt & Parker, says, ‘In an age where most people start their property search online, our website is one of the most fundamental communication tools. It was that our website was updated to use the latest technology and to reflect our offline communications, while retaining the functionality and ease of navigation expected by today’s online users.’