Operated by the supermarket, Sainsbury’s Finance offers eight different types of financial service products, including travel insurance and credit cards.
Whitespace, which was appointed to the work at the beginning of the month following a pitch, has been tasked with creating in-store print collateral as well as digital designs to promote the range.
Iain Valentine, creative director of Whitespace, says this will allow the consultancy to develop a ‘cohesive’ campaign across all channels.
The print work will include collateral such as leaflets that sit on tills in-store and the digital work will include touchpoints such as online advertising.
Jan Cutting, head of brand, channels and PR at Sainsbury’s Finance, says, ‘Whitespace presented strong work and we are excited by the possibilities of further integrating our in-store and digital channels.’
The work is set to begin rolling out later this year.