Having hitherto operated almost entirely online, the publisher is now taking to the streets IRL from next week with a pop-up shop and exhibition in Bloomsbury, central London.
The store will sell artwork, books and merchandise, with the added bonus of offering free coffee (courtesy of comic and cake shop Eggs Milk Butter) to aid its customers’ perusals.
The eerie monochrome paper-cut works of Czech artist Jaromír 99 will be on display throughout the store’s two-week tenure to celebrate SelfMadeHero’s latest graphic novel release, an edition of Kafka’s The Castle, adapted by the artist and David Zane Mairowitz.
Throughout the fortnight some of SelfMadeHero’s London-based artists and writers will be popping in to chat about their work, so you can pick up some inspiration with your purchases.
The SelfMadeHero pop-up shop will be open every week day from 17 – 30 June at Continental Stores, 54 Tavistock Place, London, WC1H