Kent Lyons designs YO!Burger look and campaign

Kent Lyons has created the name, identity and a campaign for YO!Sushi’s new YO!Burger product, which launches on Monday.

by Kent Lyons

The consultancy was invited to a tasting session of the new rice burger in March, when YO!Sushi head chef Mike Lewis demonstrated how he wanted to introduce a version of the Japanese dish to England, according to Kent Lyons partner Noel Lyons.

by Kent Lyons
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