The new identity has been created by SomeOne, working with copywriter Mike Reed of Reed Words and photographer Simon Warren.
The new Zinc service has been developed by payment provider WorldPay, and is intended as a low-cost and easy way for small businesses and sole traders to accept Chip & PIN card payments.
The new identity was created using airborne paint pigments and high-speed photography.
SomeOne says this reflects both the high-speed nature of the payments and the idea of buyer and seller coming together.
Mark Smith, designer at SomeOne, says, ‘With this product the magic happens when transactions occur – buyer and seller – two colours coming together.
‘The frozen shots are a rapid unseen moment in time, just like the millions of payments WorldPay processes daily.’
The new WorldPay Zinc devices are initially going on sale in John Lewis, before rolling out to other retailers.