Pigments collide in new WorldPay Zinc branding

New payment service WorldPay Zinc is launching with branding that shows two paint pigments colliding.

WorldPay Zinc

The new identity has been created by SomeOne, working with copywriter Mike Reed of Reed Words and photographer Simon Warren.

The new Zinc service has been developed by payment provider WorldPay, and is intended as a low-cost and easy way for small businesses and sole traders to accept Chip & PIN card payments.

WorldPay Zinc

The new identity was created using airborne paint pigments and high-speed photography.

SomeOne says this reflects both the high-speed nature of the payments and the idea of buyer and seller coming together.

WorldPay Zinc

Mark Smith, designer at SomeOne, says, ‘With this product the magic happens when transactions occur – buyer and seller – two colours coming together.

‘The frozen shots are a rapid unseen moment in time, just like the millions of payments WorldPay processes daily.’

WorldPay Zinc

The new WorldPay Zinc devices are initially going on sale in John Lewis, before rolling out to other retailers.

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  • matthew higgins November 30, -0001 at 12:00 am

    Looks pretty – shame about the disparate, shoehorned rationale… ‘the magic when transactions occur’ Really!?

    Could be seen as buyer & seller clashing, a collision or a messy explosion – things I wouldn’t want to see happen with a transaction

  • Mike Dempsey November 30, -0001 at 12:00 am

    I think the credit for this should really go to Martin Lambie-Nairn who originally executed this very idea so beautifully in his 1997 on screen idents for BBC2.

  • Kelly Vallance November 30, -0001 at 12:00 am

    Really Mike?

    What a load of rubbish…

    Yes Martin Lambie-Nairn dropped a 3d ‘2’ into powder paint. So what!

    What a ridiculous thing to say.

    Does that mean anyone can no longer use powder paint into anything creative anymore?

    I think you’ll find a certain Indian festival got to pigment and powder a longtime before Martin Lambie-Nairn did.

    Hang on a minute, just got to take all the glass out of my windows in case Sky reckon Venture 3 will get unhappy.

    How very very naive.

    We live in a remix culture. Graphic design always has. It borrows from Art, Sculpture, Music, Theatre, Religion, Culture in general.

    Originality? Is that what we are talking about here? It doesn’t exist in commercial design. It’s all degrees of separation.

  • Mike Dempsey November 30, -0001 at 12:00 am

    When a stand out, multi award winning, iconic piece of design is created (a rarity) everything that comes after is measured against it. And that is the case with Martin Lambie-Nairn’s ground breaking BBC work.

    Seeing this WoldPlay Zinc job immediately connects with that original BBC2 work for me, and I think will with anyone who knows their design history.

    I agree that there is very little originality in design today and this is a clear example of that.

    The point I was making is at least acknowledge the original source, that’s all.

  • Simon Manchipp November 30, -0001 at 12:00 am

    Hi Mike.

    I can assure you we were not delving into the archives of work that is 13 years old for this new branding.

    Probably has more to do with our proximity to Brick Lane than it does to our respect for the BBC work (as super as it was).

    Interestingly powder seems to be a rather popular choice in branding at the mo — after 13 years it’s clearly due for a comeback.


    In my opinion, for visual brand identities, there’s plenty of space for all sorts of interpretation surrounding materials, states and properties. Be they stripes, powder, light, glass, steel etc.

    Just as long as they move the conversation on, and help the product, organisation or service to better communicate their offer.

    Good discussion though!

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