Urban Development showcases underground urban music for UK audiences through events and tours. It runs a recording and rehearsal studio, offers development contracts to emerging artists and has an education arm – the Urban Development Music Foundation.
A scalene triangle is defined by its three unequal sides. Plan B-Studio creative director Steve Price has used this principle, adopting a scalene triangle in place of the ‘A’ of Urban ‘because like so many of Urban Development’s artists and unnurtured talents, the triangles do not necessarily conform, fit or follow a norm’.
The scalene triangle changes and animates across communications ‘demonstrating that like their audience Urban Development’s logo is forever changing’ according to Price.
Plan-B Studio has designed the identity, web-site, and printed literature including a 32-page newspaper.