The consultancy was briefed to create a refreshed look and feel around the idea ‘think Beyoncé!’, looking to reflect the festival’s more mainstream appeal and the BBC’s increased coverage this year.
Alun Edwards, creative director at Studio Output says, ‘A big part of the brief was that they wanted to update the pyramid device. It was a bit ‘hippy’ before, and now Glastonbury is much more mainstream – there’s a bigger BBC presence, bigger headliners and a broader appeal.’
The existing typography was modified to make it more legible, according to the consultancy, and the ‘A’ in Glastonbury is represented by a dynamic pyramid device, recalling the festival’s famous pyramid stage.
Edwards, says, ‘We wanted to transform the pyramid with light. The effect is like standing in front of the main stage, experiencing some of the best acts in the world. We had to make it come alive on screen.
The animated sting was created in collaboration with Studio Output’s moving image partner Found. It shows images building to form a triangular light image.
The new branding will be shown across promotional materials, at the Glastonbury festival site and the BBC webpage.