The new organisation aims to develop new ideas and thinking around ecological issues, and to work with Green parties across Europe.
Sasha Vidakovic, founder of SVI Design, says, ‘Many ecological organisations have very strong manifestos but the identities are not as powerful.
‘We wanted to create a strong symbol and graphic language to support this.’
The identity features a symbol that can be read as a flower or sun and a green colourway. Vidakovic says, ‘We did challenge the use of green, but they were adamant about using it.’
The identity can be used in various forms across other collateral, such as print material and business cards.
The organisation is launching with a seminar event and other touchpoints, including a website being developed by SVI Design, are set to roll out.