The consultancy says it has looked to create a brand that matches NET’s ‘progressive, provocative and premium’ content and has introduced the strapline, ‘A revolution in media’.
On-screen idents and off-screen communications have been designed so that pulses representing communication signals appear to radiate from the full stop of the identity.
Workshops led The Partners to conclude that NET stands for ‘authenticity’ and ‘inspiring change’.
Anant Deboor, managing director of The Partners Singapore, says, ‘NET reflects an unbiased, genuine space in the media landscape, so reflecting this was critical. We visualised this idea as a “ripple”, which emanates from the full stop at the end of the word NET.
He adds, ‘This represents a modern-day take on the radio signal, drawing on the idea that NET is ‘the source’ of news; driving attitudes, opinions and ultimately behaviour, with a personality that is bold, contemporary and has an element of wit.’
The Partners worked with WPP sister agency Hogarth on the creative development and all of the production.
An independent Indonesian freelance designer was consulted ‘to gain a better insight into the Indonesian media landscape and culture.’