Agriculture board looks to set up £5-6 million design framework

The AHDB is a levy board funded by farmers and growers which sets out to make agriculture and horticulture industries more competitive and sustainable.

It says it is looking for ‘several operators’ to be part of a four year framework, which is subject to one possible renewal.

AHDB is calling for ‘Creative, innovative and practical design solutions for any new or existing creative campaigns and branding projects (for the purpose of brand awareness building)’.

Other criteria includes the need ‘to be able to interpret a brief clearly and accurately, while adhering to corporate and brand guidelines, and any third party/partner guidelines such as Red Tractor’.

AHDB says expressions of interest must be made by 8 July and it expects a minimum of five parties to be invited to tender or participate. The contract begins on 11 November 2014 and runs until 31 October 2018.

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