Baxter and Bailey designs gallery system for Government department

Baxter and Bailey has designed a new gallery system for the headquarters of the Government’s Department for Business, Innovation and Skills.


The new BIS Spotlight Gallery is located in the reception space of BIS’s headquarters in Victoria Street, central London.

Baxter and Bailey was appointed to the project through the Design Council, which acted in an advisory role. The consultancy was tasked with creating a graphic system for the space as well as a modular 3D system to house the graphics.

Baxter and Bailey creative director Matt Baxter says, ‘A key consideration was flexibility: the content of the exhibition is required to completely change every month.’

To address this, the consultancy designed a graphic system based around templates and guidelines that can be used by the in-house BIS design team for each monthly exhibition.

The modular 3D system was developed alongside consultancy Wilder Creative. It uses bespoke, interchangeable graphic panels, which can be housed either on timber cubes or attached to the gallery wall using a grid of magnets.

Baxter and Bailey also worked on a interactive element, which uses a series of touchscreens, and was developed in partnership with Helpful Technology.

Wooden cubes and magnetic wall
Wooden cubes and magnetic wall

The gallery opens this week and the first exhibition focuses on the changing face of UK science and the need to attract more women to STEM (science, technology, engineering and maths) subjects.

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