Footy shirts you won’t see at the World Cup

With the World Cup under way today we shift our focus briefly to an offbeat take on kit design by a group of creatives who are getting together to exhibit their wares at KK outlet.

By Anna Lomax
By Anna Lomax

We’ve already brought you a run down on the official kits and graphic design and a round-up on what you’ve all been designing to celebrate the tournament.

Now under the banner First Eleven, the likes of Anna Lomax, Craig & Karl, and Helmut Smits are giving us their own radical take on the footy kit.

Out there as they are these designs do give the sometimes stilted world of football kit design a kick up the backside, even if collectively they take on a sort of rave pajama aesthetic.

Helmut Smits has created this wonderful patchwork effort, which includes a personal favourite – Cameroon home.

By Helmut Smits
By Helmut Smits

Multi-disciplinary studio Hort has designed this lovely typographic shirt, which while leaving little to no room for names would give players great anonymity.  

By Hort
By Hort

Mind you, if we’re going down the anonymity route, look no further than this camouflage kit by Kessels Kramer. Imagine what camouflage could bring to a game.

By KesselsKramer
By KesselsKramer

This international ensemble pays homage to the likes of Germany, Argentina and Nigeria. We’re trying to work out who the pink represents and have got it down to Peru or Dulwich Hamlet FC.

By Lakwena Maciver
By Lakwena Maciver

First Eleven runs from 13-30 June at KK Outlet, 42 Hoxton Square, N1 6PB

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