SomeOne brands new Vodafone/Telefónica partnership

SomeOne has created the new identity for joint company Cornerstone Telecommunications Infrastructure Limited, a partnership between Vodafone and Telefónica.


The two companies have been operating a network-sharing agreement for several years, which has led to the formation of new company CTIL.

For the identity, SomeOne says it has created a system based on layers, to represent the ‘many benefits to the layers of the new business’.


SomeOne founder Gary Holt says, ‘Rather than simply appearing as a passive “done deal” we created a design system that keeps CTIL active. Enabling people to experience and talk about the depth of offer that CTIL brings to the market.’

The consultancy says the layers system can be configured in different ways, to provide variety for each time it is seen.


Helen Altoungarian, lead designer on the project, says, ‘The colour layers also work as a navigation system that indicate where the reader is in presentations or documents. It can be used to brand without repetitive badging in deeper user experiences.’

A modular bespoke typeface runs through the applications, this too is made of layers. 

Hide Comments (3)Show Comments (3)
  • Matt - November 30, -0001 at 12:00 am

    Find the identity represents two companies being forced into the partnership/shape – which hasn’t worked by the sporadic forms breaking out & not fitting together.

    Beautiful typeface though – should be the focus rather than the rather dull wavy borders.

    By the way – is the top edge of the ‘C’ in the 3D visual supposed to look like a Guillotine blade?

  • Julia Kay November 30, -0001 at 12:00 am

    After seeing the miserable work of recent new partnership brands (Penguin for example) I was expecting another bland push but this looks really intriguing.

    I really like the layers approach and the way it hints at depth.

    Smart stuff.

  • Carla Trang November 30, -0001 at 12:00 am


  • Post a comment

Latest articles