The two companies have been operating a network-sharing agreement for several years, which has led to the formation of new company CTIL.
For the identity, SomeOne says it has created a system based on layers, to represent the ‘many benefits to the layers of the new business’.
SomeOne founder Gary Holt says, ‘Rather than simply appearing as a passive “done deal” we created a design system that keeps CTIL active. Enabling people to experience and talk about the depth of offer that CTIL brings to the market.’
The consultancy says the layers system can be configured in different ways, to provide variety for each time it is seen.
Helen Altoungarian, lead designer on the project, says, ‘The colour layers also work as a navigation system that indicate where the reader is in presentations or documents. It can be used to brand without repetitive badging in deeper user experiences.’
A modular bespoke typeface runs through the applications, this too is made of layers.