The Ideal Home Show holds its first architecture exhibition today, with design by Alexander Boxill.
Entitled In Your Backyard, the exhibition explores the complexities of architectural projects and how architects work to give buildings, towns and cities character.
Curator Kieran Long and exhibition designer Violetta Boxill, creative director of design duo Alexander Boxill, were commissioned six weeks ago by show organiser DMG World Media. According to Boxill, the design is key in communicating the exhibition’s theme to a popular audience. ‘We used utilitarianism in the design to help communicate the architectural ideas to this sort of audience,’ she says.
Exhibition photography aims to convey a sense of pace relating to various types of living environments and is intended to draw the audience in initially, while the next level of the exhibition is the actual architectural work.
The exhibition sits within a pavilion created for the ‘concept home’, produced by Lynch Architects. Boxill printed graphics and imagery on plywood, in keeping with the wooden structure by Lynch Architects.
According to Long, the 9m by 9m space is a ‘restful retreat in a riot of commercial consumer products’. ‘For us, it’s great to be able to reach a massive consumer audience and explain the diversity of architecture,’ says Long. ‘We want to reach the people that know giving a house character is not just about bathroom fittings and carpet.’
Long and Boxill are in talks with several institutions to which the exhibition may travel.