Identica has redesigned the brand identity of the international law firm Nabarro Nathanson.
The group was appointed to the project late last year on the strength of a long-standing relationship with the company.
Following a strategy review, Identica received a brief to create a brand concept and identity that would reflect the growth and changes that have taken place within the company over the past five years.
‘Having looked at the industry landscape, we decided that most clients had a gripe with company literature and directions not being user-friendly enough. Being able to deliver a clear and concise message would create a point of difference,’ explains Identica creative director Dana Robertson.
Using the concept of ‘clarity matters’ as a basis for all the visual communications, both internally and externally, Identica revised company literature and website to project a more concise and coherent message, while the previous company name of ‘Nabarro Nathanson’ was shortened to ‘Nabarro’.
According to Robertson, ‘This was quite a challenge with an audience like a bunch of lawyers, who couldn’t be more skeptical about branding, and why it’s important to a business.’ The brand design, which features a neutral palette of black and white, is also being applied to national advertising.