Jeeves rolls out HGV rebrand

Upmarket dry cleaning firm Jeeves of Belgravia is kicking off a refit of its nine London shops under a brand overhaul by HGV.

The consultancy was originally appointed in 2005, beating NB Studio and Unreal in a pitch for the project. The Jeeves of Belgravia outlets will be rebranded throughout this year and 2008, starting with the Mayfair branch.

‘Jeeves lost its visibility in the retail environment. The new brand identity repositions Jeeves as a premium service and communicates with wit its offer of dedicated service,’ according to HGV creative director Pierre Vermeir.

As part of the rebrand, the consultancy has designed retail graphics, vehicle livery, packaging, promotional materials and the website at www.jeevesofbelgravia.co.uk.