The University of Kent has unveiled a fresh identity, designed by Uffindell West, and is now looking at its international strategy.
Last week, the university unveiled the updated branding that will be used across the institution’s prospectus, stationery, promotional literature and student recruitment packs. Using a photographic treatment, the identity programme is based on the theme of ‘open minds, broad horizons’. Uffindell West was appointed to the project following a five-way creative pitch last September and is likely to work with the University of Kent as a ‘partner’ over the next five years.
According to Uffindell West strategy director Sholto Lindsay-Smith, the university is now turning its attention to attracting students from Asia and the US, as well targeting an academic audience in a bid to attract staff. He says that design will play a key part in ‘evolving the look and feel of materials, not just in terms of marketing but in how the University of Kent appears online’.
By focusing attention on its partner European campuses – secured through the recently formed Transmanche University project which links it with academic institutions in France and Belgium – the University of Kent is looking to enhance its international reputation among staff and students alike. The university is also considering how to develop departmental brands to align them with its overall brand message.
The University of Kent is one of the top 20 universities in the UK.