Islington Council has launched a trader scheme that highlights fair trading systems in the borough, with a logo by graphic design consultancy To the Point.
The London borough’s council appointed the consultancy to create a logo for the Islington Trader Scheme, which launches this week, along with leaflets and stickers that identify the member stores.
The idea of the scheme is to highlight local shops that are committed to fair trading principles and a high standard of customer care.
Prior to joining the scheme, retailers are vetted by the council’s trading standards officials to ensure they have sufficient knowledge of consumer rights law.
To the Point came up with a logo featuring a red shopping bag with the words ‘Islington Trader Scheme’ on it because it ‘hit the right note of consumer confidence, and will serve as a standard marque across the borough that people will instantly recognise’, according to senior designer at the consultancy Ben Jackson.
Consumers can identify a member shop by looking for the red bag logo.